About Us

AliRae was conceived by Alicia and Reagan, a Mother Daughter Duo who felt there was a need in the retail landscape for well curated, quality apparel and accessories. In the time of COVID, with numerous retailers shutting their doors forever, it became more apparent that there was an even greater void in the market for uniquely curated assortments that aren't the same "cookie cutter" things that you can get from a department store. We also felt it was important to curate an assortment with better quality fabric and materials. 

Alicia has spent the past 20+ years as a Buyer for large department and specialty retail companies. Her daughter, Reagan, was raised with a natural interest in the retail market place which as an adult has translated to studying Business and a want to go into business for ourselves. 

Our passion is to make everyone feel beautiful and confident in our apparel and accessories every day.

We are excited to welcome you to the AliRae family and thank you for supporting our Small Business.